Henry-Alex Rubin & Framestore Out Mother Nature for Columbia Sportswear

Posted on August 4, 2025

Oscar-nominated director Henry-Alex Rubin and the Framestore crew reveal mother nature as the “mother f#$%er” she really is in this mad spot for the brand platform relaunch of Columbia Sportswear thru adam&eveDDB London. [Watch]

Category Advertising, Featured, VFX · Tags , , , , , , , ,

How to Build Your Own Lexus Hoverboard

Posted on August 7, 2015

I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]

Category Advertising, Feed · Tags , , ,