Oscar-nominated director Henry-Alex Rubin and the Framestore crew reveal mother nature as the mother f#$%er she really is in this mad spot for the brand platform relaunch of Columbia Sportswear thru adam&eveDDB London. [Watch]
Category Advertising, Featured, VFX · Tags Adam&EveDDB, Columbia, Company 3, Final Cut, Framestore, Henry Alex Rubin, smuggler, SoundTree, Wave Studios
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
