A close-up of the BFG with a gray beard and large ears, smiling warmly at someone off-screen in this Sainsbury’s Christmas ad. Frame from Stash Magazine article.

Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

Posted on November 2, 2026

The annual UK holiday advertising wars commenced this week with the creature animation team at Electric Theatre Collective and their collaboration with Rogue Films’ director Sam Brown for Sainsbury’s our favorite so far. [Watch]

Category Advertising, CG, Character Animation, Featured · Tags , , , , , ,