A close-up of the BFG with a gray beard and large ears, smiling warmly at someone off-screen in this Sainsbury’s Christmas ad. Frame from Stash Magazine article.

Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

Posted on November 2, 2026

The annual UK holiday advertising wars commenced this week with the creature animation team at Electric Theatre Collective and their collaboration with Rogue Films’ director Sam Brown for Sainsbury’s our favorite so far. [Watch]

Category Advertising, CG, Character Animation, Featured · Tags , , , , , ,

BMW Heart of Joy commercial by Untold and Parasol Island | STASH MAGAZINE

Dancing With Myself: Okto the Octopus Oscillates for BMW

Posted on June 17, 2025

In one of the most technically impressive and fun CG creature performances you will see this year, the animation and VFX teams at Untold Studios and Parasol Island deliver a cephalopodic waltz for BMW thru agency Jung von Matt. [Watch]

Category Advertising, Animation, CG, Character Animation, Featured, VFX · Tags , , , , , , ,