The avalanche of holiday heart-warmers continues with the return of Kroger’s much-loved Kroji characters in a tale directed by Yves Geleyn and Michael Thurmeier at Hornet thru agency Adam&eveDDB New York. [Watch]
Hornet’s ongoing character-based charm offensive for US grocery retailer Kroger continues with this new holiday spot, helmed by directors Yves Geleyn and Michael Thurmeier and guaranteed to make you misty-eyed. [Watch]
From the release: The spot is called “Get Low.” And thanks to a throwback Flo Rida tune and some cheerful comedic direction from Hornet Director César Pelizer, the :30-second ad is about as feel-good as a Golden Retriever puppy at a frisbee convention. [Watch]
From Hornet in NYC: “Kroger — the largest supermarket chain in the US — and DDB New York approached Hornet director César Pelizer to aid in the launch of a massive company rebrand. [Watch]
