Kroger “Get Low” Commercial by Cesar Pelizer and Hornet
From the release: The spot is called “Get Low.” And thanks to a throwback Flo Rida tune and some cheerful comedic direction from Hornet Director César Pelizer, the :30-second ad is about as feel-good as a Golden Retriever puppy at a frisbee convention. [Read more]
Kroger “Aerobics” Spot by Cesar Pelizer and Hornet
From Hornet in NYC: “Kroger — the largest supermarket chain in the US — and DDB New York approached Hornet director César Pelizer to aid in the launch of a massive company rebrand. [Read more]
Virgin Australia Wings it with Wiggy the Toupee
Pairing a silly (hair-raising?) concept with an earnest ballad makes for plenty of feel-good smiles in this spot for Virgin Australia called “Up, Up and Toupee” with MPC creating/grooming the unconventional lead character. [Read more]
Tom Clancy’s Ghost Recon Meets Tex Avery
Blinkink directing duo Stevie Gee & Essy May channel the spirit of golden-age animation god Tex Avery to punch this campaign for “Tom Clancy’s Ghost Recon” out of the crowded videogame market by layering crazed 2D over gameplay footage. [Read more]
Behind the Scenes on Hennessy “The Seven Worlds”
Ridley Scott talks about his return to advertising after a 15-year hiatus to direct Hennessy’s four-minute brand film “The Seven Worlds,” produced thru agency DDB Paris with MPC handling the extensive VFX. [Read more]