D&AD’s 2026 AI & Creativity Report: Human Judgement Remains the Creative Advantage
August 18, 2026
Toby Castle-Smith, copywriter at TBWA\NEBOKO in Amsterdam: “It’s one of these campaigns where you throw something at the wall thinking it is going to get a few laughs and fall off, but it sticks and a few months later we’re on weekly calls with the wonderful people at Adult Swim, and it all starts to come to life.” [Watch]