“Wedgwood Paeonia Blush” by Gyu Bin Hyun

South Korean motion designer Gyu Bin Hyun’s new personal project extends a lush tabletop fantasy based on the Paeonia Blush collection by venerable English luxury brand Wedgwood across a series of elegant print, packaging, and digital assets.

Gyu Bin Hyun: “The Paeonia Blush collection is a product designed on the theme of paeony flowers and based on the style that had a great influence on Europe in the 18th century.

“In the richness of the paeony and the colorful design of the product, I was able to come up with the image of ‘prosperity’ and expressed it in the form of blooms decorating the table along with the floral pattern of the product.”
 
"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

"Wedgewood Paeonia Blush" by Gyu Bin Hyun | STASH MAGAZINE

Director/animator: Gyu Bin Hyun
Music: Arthur Basov “Another Day Without Sunrise”
Support: VDAS

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