If you’re feeling conflicted about AI in commercial production, have a look at this mini-doc/BTS from director Brent Bonacorso. It details how generative tools factored into the pipeline of his recent Cathay Pacific “Big & Small” spot. [Watch]
In their latest personal work, CD/co-founders Romina Giarrizzo and Marco Salemi at Hup.Studio in Milan invite the audience to reconsider perception while “revealing the subtle beauty that emerges through transformation.” [Watch]
CD Juanma Mota and the motion design crew at Pleid St. in Madrid elevate the art and science behind very comfortable shoes with this elegant explainer for US brand OOFOS and their mission to build Active Recovery footwear. [Watch]
The main-on-end credits for the second season of the Disney+ series Percy Jackson and The Olympians finds Imaginary Forces CDs Karin Fong and Tosh Kodama evolving season one’s Art Deco theme into a richly textured maritime mosaic. [Watch]
If you have ever, even once, suffered thru the typical shouty TV spot for an injury law firm, you’ll marvel at the level of creative and execution in this work from director Mitch Kennedy at The Producers with VFX/post by Atmos Studios. [Watch]
Following up on their standout 2024 film for Swiss biotech brand Timeline Nutrition, the CG mavens at DissEmbargo create a series of modular animations transforming the science of beauty into memorable visuals. [Watch]
