Lee Minhyung: AIAIAI “Seeing the Sound”

Lee Minhyung, a student at VDAS in South Korea, creates an ambitious and exhilarating integrated brand design assignment inspired by Copenhagen audio design company AIAIAI. “I was motivated by AIAIAI’s identity that has Scandinavian design foundation and their philosophy that delivers value far beyond trends.

“Focusing on finding an expression between AIAIAI’s design values that represent the visual and the essence of the company that is producing audio products, I made the slogan; SEEING THE SOUND, and I created integrated brand designs such as webpage, mobile app, and posters to extend the slogan’s use-case.” [Read more]

MPC: More “Unexpected” Critters for First Direct

FirstDirect MPC Dom&Nic | STASH MAGAZINE

Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Read more]

Scott Wenner: New York Times “Modern Love”

Zena Barakat‘s talent for commissioning touching, thoughtful, low key motion work based on the urban relationship narratives found in The New York Times’ Modern Love column continues uninterrupted with the release of this insightful three-minute piece by director/animator Scott Wenner, aka the CD at motion504 in Minneapolis.

Scott Wenner: “The challenges were the aggressive schedule (approx. 4 weeks total) and finding unexpected ways of complimenting the VO instead of just illustrating it. The biggest challenge was the daunting task of having complete creative freedom: which you always think you want, until someone gives it to you.

“With the days ticking down and panic setting in, I went down multiple roads and had many false starts before finally landing on a look and feel. I even spent some significant time on a photorealistic route until the final cut-down of the audio interview made it clear that it was the wrong direction.” [Read more]

Preview Stash 107: Released this Week

Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Read more]

Genndy Tartakovsky: Popeye Animation Test

Sony Popeye | STASH MAGAZINE

Director Genndy Tartakovsky‘s animation test for Sony’s upcoming Popeye feature pushes the physical comedy he brought to Samurai Jack, Dexter’s Laboratory and Hotel Transylvania to a crazy new level with some of the snappiest timing and extreme exaggeration since Tex Avery.

Tartakovsky’s revealing intro and the BTS scenes of him cracking up his team as he narrates animatics are also well worth your time. [Read more]

ATYP and Analog: Toyota FCV “Turning Point”

More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.

ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.

“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.

“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”

More about the Toyota FCV here. [Read more]