• Royale_Nike Colordry | STASH MAGAZINE

    Royale and AKQA: Nike Colordry

    Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting?   [Read more]

Golden Wolf: Nike “Genealogy of Innovation”

Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Read more]

Vetor Zero & Lobo: Psycho Piranhas

Directors Nando Cohen and Mateus de Paula Santos at Brazil’s creative powerhouse VetorZero use seamless photo-real VFX to flesh out a fun idea from O&M for Philips in this two-minute ode to blood-free shaving. Agência: Ogilvy Mather Cliente: Philips Direção: Nando Cohen & Mateus de Paula Santos Produção Executiva: Alberto Lopes & Sérgio Salles Atendimento: […] [Read more]

World of Warcraft: Warlords of Draenor Cinematic | STASH MAGAZINE

WOW: Warlords of Draenor Cinematic

Never played World of Warcraft. Never will.

But thank the gods and the hordes of fans who do, giving Blizzard the motivation and the cash to produce head-snapping cinematics like this one for the game’s latest expansion pack called “Warlords of Draenor.”

It seems Garrosh Hellscream has “escaped through the Dark Portal and forged the orc clans of old into a terrifying war machine known as the Iron Horde,” but we all know narrative is not the point – we’re here to get sucked down the rabbit hole of infinite rendering detail, the impeccable lighting, sweeping scale and blazing action. And then watch again.

FYFI: Duncan Jones’ World of Warcraft feature is now in post and due for release in 2016. [Read more]

Scatterlight_Honorable Woman | STASH MAGAZINE

Swinehart and Scatterlight Open “The Honorable Woman”

LA’s Alphonse Swinehart builds mystery and intrigue with his art direction, design and animation while Hollywood’s Scatterlight Studios pull together the production and post on this title sequence for the SundanceTV/BBC miniseries “The Honorable Woman” starring Maggie Gyllenhaal. [Read more]

Gurvit_Echo | STASH MAGAZINE

Jonathan Gurvit and Laposta: “Trolls” Talkin’ Trash

Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.

This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.

Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Read more]

Stardust and Cyrcle for DC Shoes

Stardust director and co-owner Seth Epstein fires up his team for this startling DC Shoes clip featuring design/graffiti by Los Angeles art Collective Cyrcle and two of DC’s sponsored Skaters to promo a new product line Cyrcle designed for DC. [Read more]

Iwakawa_Handle with Care | STASH MAGAZINE

Jun Iwakawa’s Animated Short “Handle With Care”

Ticktockrobot director and first-time father, Jun Iwakawa draws on his background in print and graphic design for “Handle With Care,” his rough guide to caring for a newborn baby – an off-kilter mix of dry humor, factual information and an early aughts-inspired aesthetic. [Read more]

Frame_Superliga | STASH MAGAZINE

Frame Brings the Balls for Superliga

Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Read more]