Not To Scale Signs NERDO for Representation
May 7, 2026
Prettybird director (and Oscar-nominee/Emmy-winner) Kirsten Lepore works with the animation crew at Mathematic and ex-droga5 ECD Kevin Weir to channel the many eccentricities of personal wellness for self-care app Finch.
Kevin Weir, ECD at Weirwork: “The team at Finch really encouraged us to get weird and dark, which we were quite happy to do. It takes a brave client to introduce their (adorably sincere) bird app to the world with a film that talks about how we’re all hanging on by a thread over a pit of despair.
“From the first time we met with Kirsten, we could tell she understood this idea deep in her bones. She brought so much heart and strangeness to this little commercial.”
“We wanted to push the bounds of where this bird could go, while also making sure that our world felt like something that the current Finch users would love and see themselves in.”
Mark Bielik, CD at Weirwor: “From the first time we met with Kirsten, we could tell she understood this idea deep in her bones. She brought so much heart and strangeness to this little commercial, every step of the way.
“The song that we ended up with [by composer Ava Matasavagewith at Human] was actually the first demo we ever heard. We deliberately chose not to do any kind of AI song generation early on (even to sell the idea) because we wanted the chance to fall in love with something real.”
Client: Finch Care
Founder: Nicolas Aquino, Stephanie Yuan
Marketing Director: Katie Shill
CD: Alan Lau
Marketing Manager: Bea DyBuncio
Agency: Weirwork
ECD: Kevin Weir
CD: Mark Bielik
Producer: Isaac Hoff
Strategy Director: Tom Naughton
Production: Prettybird US
CEO: Kerstin Emhoff
Director: Kirsten Lepore
EP: Suzanne Hargrove
Head of Production: Rachel Main
Animation Producer: Martine Jean
Animation: Mathematic
CEO: Guillaume Marien
EP: Hadi Dahrouge, Christian Kelly
VFX Producer: Nikita Saini Zille
VFX Supervisor: Manuel Quinto
Coordinator: Guillaume Maire, Alexandra Brugalé
Concept Artist: Julien Missaire, Sylvain Sarrailh
Character Design: Jade Astoux, Clémence Perlin
Artist: Alan Baugé, Lorine Guyard, Valentine Fripier, Orlane Brouillet, Elia Paoli, Lucas Benoit
Rigging: Jules-Baptiste Giraud, Guillaume Boudeville
3D Animation: Christophe Mauceri, Charline Parisot, Emma Lebourgeois
Lighting: Anaïs Sassatelli, Manu Quinto
Motion Designer: Louise Pigner-Leroul
FX Artist: Paul Charpentier
Compositing: Eléonore Rolewski, Manu Quinto
Flame Artist: Rime Murray
Editor: René Samoël
Camera Operator: Mathieu Keraudran
Music/Sound: Human
Composer: Ava Matasavage
Producer: Nicole Riolo
Creative Producer: Mike Jurasits
Managing Director: James Wells
Sound Engineer: Daryl Pinsdorf
Post Production: Rob Suchecki
