Absolut “It’s In Our Spirit” by Psyop
This massive anchor spot for Absolut’s new global campaign finds actress/social activist Tessa Thompson, musician MNEK, singer/songwriter Jolin Tsai, and gaming star Ricki Ortiz looking to get back #togetherIRL.
Directed by veteran creative force Todd Mueller and Kylie Matulick with the Psyop crew combining multiple animation styles and Live action for BBH/Singapore.
Charl Bassil, Absolut marketing vice president: “We are a social brand by essence. We are in the business of bringing people together. We believe that the most amazing things happen when you meet in real life.
“Our lives are very much enhanced when we meet people from different horizons and these moments create better understanding, inclusion, and collaborations. Absolut would not be the brand it is today without the very diverse people it collaborated with over the years.”
Director: Todd Mueller, Kylie Matulick