Buck Narrows “The Gap” for Google Cloud

Creative director Gareth O’Brien and the Buck crew build a compelling case for the power of Google’s Cloud services by turning a client testimonial and dry facts into an abstracted and surprisingly emotional brand film.
 
Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Google The Gap brand video by Buck | STASH MAGAZINE

Client: Google

Agency: Across The Pond

Director: Buck
Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Associate Creative Director: Lucas Brooking
Art Director: Salvatore Scopelliti
Storyboards: Salvatore Scopelliti, Luke Saunders, Glen Miralles, Bernd Bousard, Will Pietsch, Liz Smith, Manu Correa Soto, Scarlett Starling
Design: Glen Miralles, Will Pietsch, Luke Saunders, Bernd Bousard, Manu Correa Soto, Lucas Brooking, Salvatore Scopelliti, Liz Smith, Joao Lavieri, Scarlett Starling, Lara Lee
Animation: Will Pietsch, Manu Correa Soto, Aleksander Saharovsky, Josh Edwards, Salvatore Scopelliti, Liz Smith, Bernd Bousard, Ben Marriott, Lara Lee, Scarlett Starling, Derek Lau, Michael Wilkinson, Joao Lavieri
 
 

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