We’re betting director Ewan Jones Morris, the team at London studio Friends Electric, and agency AMV BBDO set a Guinness record of some sort creating this 372-minute, smile-inducing spot for Sheba brand cat food. [Watch]
FITC Toronto, the mother of all digital creative conferences, launched its 20th-anniversary edition virtually on Monday with this visual treat from CDs Alex Liou, PJ Richardson, and the crew at Laundry in LA. [Watch]
Blinkink director Katy Wang and the NY Times’ T Brand Studio make the case for combatting textile waste in this animated work highlighting the ongoing sustainable fashion initiatives of US apparel brand Eileen Fisher. [Watch]
Clément Soulmagnon, a director/animator repped by Eddy in Paris, brings his distinctive illustrative style to “Aurore”, a new short film documenting the watery final hours of the eponymous heroine in her fragile glass cage. [Watch]
Director Brian Williams (aka Super 68) and the crews at Ntropic London and VFX shop Playdead in Glasgow drop some serious dazzle (and robo-fireflies) into this brand film for Finnish software and data company Solita thru London agency Creature. [Watch]
Clarifying complex ideas and translating them into relatable, engaging narratives is a timeless and universally important skill whether you are a general on a battlefield or a motion designer hunkered down in your dining room. [Watch]
