Director Martin Stirling of Unit 9 and London agency Don’t Panic nail the tone, pacing, imagery and music in this Greenpeace spot calling for the end of the partnership between Lego and petro-behemoth Shell who sells Lego toys at gas stations in 26 countries. [Watch]
Director Darren Dubicki and the Aardman crew show off their non-Wallace & Gromit side projecting impressionist illustrations onto 3D geometry to create this :90 centerpiece of the multi-platform campaign to promote the Imperial War Museum London and commemorate the First World War Centenary in the UK. [Watch]
Toronto motion veteran Matt Greenwood recently published his personal homage to design, “because even though I have been working as a designer for many years, I still love the process.”
STASH: After carefully laying out the elements of design you end with the advice to “just move things around until they feel right.” Was this intentionally contradictory or cheeky?
Matt Greenwood: The line “Just move things around until it feels right” (with a subtle emphasis on “feels”) was intended to suggest that learning the rules is important, but for me at least, using intuition is essential. I also wanted to hint at breaking these rules shouldn’t be off the table.
It may come across as dismissive, but it was intended to be more of a encouragement to not get caught up worrying if the established formula is correct, because I think visual aesthetics can be subjective. [Watch]
London animation collective Plastic Horse just dropped the first of four videos for Italian DJ/producer Francesco “Phra” Barbaglia’s Crookers project, a weird and wonderful dream-like adventure driven by the simple brief “to create a set of videos that were fucked-up”. Plastic Horse: “Our main creative challenge [Watch]
London designer/artist/filmmaker Fabrice Le Nezet, whose work explores the intersection of architecture, fashion and toy design, describes his enigmatic new animated CG short “Mother” as a “poetic journey through a surreal world – a small tribute to modern architecture, isometric video games and sci-fi [Watch]
Designing with chalk, black cardboard, pencils and white crayons then animating in Photoshop, co-directors Kris Merc and Benjy Brooke craft an angular, shadow-filled world in this personal labor-of-love video for The Peach Kings track “Mojo Thunder.” Kris Merc: “I wanted to explore self destructive behaviors [Watch]
