ITV Dancing on Ice “Bear and Squirrel”

Hush London director Kirk Hendry is back with a sequel of sorts to his breakout polar bears spot which relaunched the Dancing on Ice program on UK broadcaster ITV in 2017.

Character animation duties on the new spot were handled by FABLEfx in Stockholm.

From FABLEfx: “When we saw last year’s Dancing On Ice trailer our immediate thoughts were
“wow, really cool and definitely something we would love to have been a part of!”

“So saying we were heads over heels when we were approached this year would be a huge understatement. After seeing the witty animatic we saw it’s huge potential but also how much more advanced and challenging this would be.”

“With some additional water and ice VFX help by our friends at ILP, we must say we think this turned out pretty awesome.”

ITV Dancing on Ice 2019 Bear and Squirrel animated commercial | STASH MAGAZINE

ITV Dancing on Ice 2019 Bear and Squirrel animated commercial | STASH MAGAZINE

Client: ITV Creative
Exec creative director: Tony Pipes
Head of TV: Katie Carew

Production: Hush London
EP: Ru Warner
Director: Kirk Hendry

Character animation: FABLEfx
VFX Animation and Production Supervisor: Janak Thakker:
VFX Producer / Creative Director: Kaj Steveman
VFX Executive Producer: Thomas Deutschmann
TD /Pipeline/Render: Mikael Johansson
Look dev/texturing/environment: Christopher Karlberg
Timeline/Grade: Anders Freij
Production Assistant: Gyan Pal
Modeling: Venkat Sudhakar
Look dev / Grooming: Dajeong Park
Rigging / Simulations: Vikas Jaiswal
Lighting / Lookdev / Compositing: Martin Contel
Compositing: David Nelin
Compositing: Edin Lee
Animation: Ross Zheng & R7 crew
Lighting / Lookdev: Ulf Lundgren
Fur Simulations: Mario Reitbauer
Environment / Pipeline: Max Wiklund

Additional FX: Important Looking Pirates

Grade: Time Based Arts