SYFY25 Origin Stories Podcast | STASH MAGAZINE

Laundry and Friends Tell SYFY25 Origin Stories

To punch up the launch of “SYFY25: Origin Stories,” a podcast featuring interviews with sci-fi notables, LA motion studio Laundry designed a series of animated shorts illuminating key moments from the 15-part series.

From Laundry: “We partnered with agency 72andSunny, and its full-service production studio HECHO en 72 to conceptualize and storyboard the animations, revealing each guest’s story of how they became lifelong science-fiction fans, balancing literal and abstract interpretations of the interviews.

“To create the films, we enlisted the help of several creative partners who energized the stories with their personal aesthetic visions, stylistically and tonally. These included Moving Colour, Nerdo, Rudo Company, Váscolo, artist Victor Moatti, and comic book artist Nathan Anderson.”

A selection of the films:
Rick Baker


Sana Amanat


Jonathan Frakes

Neil Gaiman

Ron Moore

Frank Oz

Client: SYFY

Ad Agency: 72andSunny

Production Company: HECHO en 72
Creative Director: Evan DeHaven
Senior Producer: Jonny Edwards
Showrunner: Jennifer Heftler
Designer: Abbas Deidehban
Writer: Alex Schaeffer
Senior Brand Manager: Brett Schneider

Design & Animation Company: Laundry
Executive Creative Directors: PJ Richardson & Anthony Liu
Managing Director: James Sweigert
Executive Producer: Garrett Braren
Producer: Mickey Briggs
Additional Production: Laura Yurich
Coordinator: Caroline Mortimer
Designers: PJ Richardson, Yoojin Seol, Yongmin Park, Xirui Liu, Myung Yu, Steve Lee
Animators: Yongmin Park, Nicole Gutzmann, Ramzi Hogan, Aly Tain, Micah Fitzgerald, Laura Reedy

Rick Baker
Creative Direction: Laundry
Design and Animation: Rudo & Company
Animation Director: Ezequiel Torres
Executive Producer: Beast AKA Esteban Cuenca
Project Coordinator: Mailén Gayoso
Art Directors: Ezequiel Torres, María Eugenia Beizo
Designers: Ezequiel Torres, Pablo Rafael Roldán, María Eugenia Beizo
Animators: Ezequiel Torres, Leandro Vargas, Patricio Rey, Diego Poleri, Martín Gil, Lucia Castez, Maricel Piazza, Claudio Iriarte, Micaela Gabot

Sana Amanat
Creative Direction: Laundry
Design and Animation: Moving Colour
Animation Director: Brian Covalt
Producer: Jacqueline Sheng
Designers: Allison Perry, Sara Kipin
Animators: Matthew Wade, Joshua Kalinowski, Vesela Stamenova, Kathryn Rose
Storyboard Artist: Zachary Shore
Compositor: George Moïse
Interns: Anna Li, Melanie Duke

Jonathan Frakes
Creative Direction: Laundry
Design and Animation: Nerdo
Art Direction: Alessandro Durando
Design: Milena Tipaldo, Alessandro Durando, Daniele Gavatorta
Animation: Milena Tipaldo, Alessandro Durando, Daniele Gavatorta, Nicolas Piccirilli, Federico Piccirillo, Riccardo Chiara
Producer: Diego Pizziconi

Neil Gaiman
Creative Direction: Laundry
Design and Animation: Váscolo
Executive Creative Director : Martin Schurmann
Account Manager: Pablo Requejo
Animation Director: Ernesto Reyna
Art Director: Florencia Tasso
Technical Director: Lionel Wainsztok
Rigger / Skinner: Pablo Emmanuel De Leo
Designer / Animator: Fernando La Mattina
Designer / AE Compositor: Rafael Fornaris
3D Animation: Julian Glumi, Ulises Depaoli, Sebastian Pavone Cao, Martiniano Garcia

Ron Moore
Creative Direction: Laundry
Design: Yoojin Seol
Animation: Yongmin Park, Xirui Liu

Frank Oz
Creative Direction: Laundry
Design: Nathan Richardson
Animation: Ramzi Hogan, Micah Fitzgerald, Nicole Gutzmann