Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Making of the World’s First Endless Commercial
After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Watch]
Behind the Scenes of LEGOLAND “Awesome Awaits”
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
Inventing the GE “Invention Donkey”
Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Watch]
Stirling Gravitas Helps You “Keep Control”
A snappy and seamless example of VFX supporting the story (instead of taking over) in this new award-worthy spot from Biscuit director Jeff Low for TENA Men thru AMV with The Mill doing what they do best. [Watch]
STASH 110 Arrives Bearing Gifts
The Stash Permanent Collection keeps growing with issue 110 adding another 31 brilliant animation, VFX and motion design projects PLUS an outstanding 49 minutes of revealing behind-the-scenes features and exclusive interviews with the designers, directors and producers behind the work. Over 4,000 of the planet’s most innovative and interesting commercials, music videos, brand films, broadcast […] [Watch]
Rob Petrie Joins MPC NY as CG CD
After 12 years at the The Mill studios in London and then New York (as head of 3D and CD at Mill+), Rob Petrie moves across Broadway to take over as CG creative director at MPC NY. [Watch]
