While the bulk of advertising produced each year may induce yawns or irritation, if you look long and hard enough you will find exceptional work that combines creative and technical innovation to deliver emotional engagement. [Watch]
Director Thibault de Fournas at Parallel Studio in Paris: “The Swiss luxury watch brand TAG Heuer (who has been a major partner in motorsport for many years) entrusted us with the creation of its 2021 Xmas campaign.” [Watch]
Removing client briefs and budget concerns from the creative equation can result in paralyzing indecision or, in the case of these eight short films, it can spark a confident quest for narrative and visual innovation. [Watch]
Creative director Igor Sordokhonov at Media.Work in Moscow: “Tightly connected with the history of humanity, metal is such an influential material that it gave names to the entire epochs of Bronze and Iron. [Watch]
If you need a reminder of just how energized, diverse, and engaging character design and animation were in 2021, take a quick peek at these eight projects, including brand videos, advertising, and short films. [Watch]
Few design assignments demand more nuance than setting the tone for what an audience is about to see. Whether in real life or on a screen, the goal is to create the perfect balance between anticipation and revelation. [Watch]
