MPC: Money Supermarket “Elephunk” Behind the Scenes
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]
Holden Finds “New Light” in Tasmania
No doubt time-lapse films are everywhere these days and some say the time for time-lapse has lapsed. But director Timothy Melville and cinematographer Nathan Kaso are out the convince you otherwise with this sweeping branded film for Australian car maker Holden, shot over seven nights across the wilderness of Tasmania.
“We travelled over 2,000km through the barren hills of Queenstown, to the vibrant streets of Hobart and finished on the dolerite plateau of Ben Lomond National Park. We captured nearly 20,000 still images, shooting from dusk until dawn and averaged just four hours sleep per day.” [Read more]
Juan Cabral and MPC: IKEA “BED”
A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Read more]
Greenpeace vs LEGO: “Everything is NOT awesome”
Director Martin Stirling of Unit 9 and London agency Don’t Panic nail the tone, pacing, imagery and music in this Greenpeace spot calling for the end of the partnership between Lego and petro-behemoth Shell who sells Lego toys at gas stations in 26 countries. [Read more]
Fabrice Le Nezet: “Mother”
London designer/artist/filmmaker Fabrice Le Nezet, whose work explores the intersection of architecture, fashion and toy design, describes his enigmatic new animated CG short “Mother” as a “poetic journey through a surreal world – a small tribute to modern architecture, isometric video games and sci-fi [Read more]
Cannes Film Festival 2014 Highlight: “The Bigger Picture”
British director and painter Daisy Jacob‘s unique combination of seven-foot-tall animated characters in life-size sets combined with stop motion lends a whimsical and disjointed flavor to “The Bigger Picture,” her stark and darkly humorous tale of two brothers struggling to care for their elderly mother. [Read more]
