Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Dissolve “This Is a Generic Brand Video”
Effective parody is hard to do and harder still to make it work for your brand. All the more reason to love this promotional film for stock footage house Dissolve based on a poem by Kendra Eash first published on McSweeney’s Internet Tendency (read the poem after the jump) and all held together by Dallas McClain channeling Sam Elliott in a perfect VO. [Watch]
Sochi 2014 Winter Olympics Official Trailer
By focusing on and personifying the frozen threat of the athletes’ nemesis at the Sochi Winter Olympics (voiced by Charles Dance from Game of Thrones), the BBC and Platige Image director Tomasz Bagi?ski not only create a grand and powerful promo, they also effectively contrast the athlete-centric treatment found in [Watch]
