MakeMake Appoints Alex McDowell, RDI, as Director of New Narrative Design Department
July 17, 2026
Heavy Metal: Tendril Launch CB1 Card for Coinbase
CD Leo Mateus and director Rafael Eifler lead the Tendril design and motion team in crafting this launch film for the CB1 Bitcoin-backed credit card, the first physical product from US cryptocurrency exchange Coinbase. [Watch]
Shane Griffin Lines Up New Brand Film for Genesis
Following on his work for Mercedes-Benz and Acura (here and here), Nexus director Shane Griffin turns his motion talents to the Genesis brand in this tightly crafted CG spot commissioned thru LA agency Innocean. [Watch]
Power x Beauty: Tendril Reveals the z17 Mainframe for IBM
The new z17, which IBM tags as “the first mainframe fully engineered for the AI age” is also a strikingly sculptural piece of computational hardware, as made abundantly clear in this austere yet tactile director’s cut from Tendril. [Watch]
Ease into Spring With the Brilliant Motion in Stash 170
Perfectly timed to nudge you into spring fully inspired, Stash 170 packs another two hours of extraordinary motion design, animation, and VFX into the Stash Permanent Collection. Take a peek at the two-minute preview. [Watch]
Reel of the Month: Tendril Industrial Design 2025
From the team at Tendril: “A collection of our favorite industrial design work to date: including automotive, robotics, consumer technology, luxury watches, and logistics. [Watch]
Tendril Runs Back the College Football Playoffs for ESPN
The latest work from Tendril’s motion team for ESPN’s coverage of the College Football Playoffs presents a stylistic departure from their previous work but retains all the visceral energy and visual innovation we’ve come to expect. [Watch]
