Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Royale and AKQA: Nike Colordry
Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting? [Watch]
Korb for Gucci and Nike
Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Golden Wolf: Nike “Genealogy of Innovation”
Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Watch]
ManvsMachine: Nike “Mercurial Superfly”
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
Passion: Nike “The Last Game”
World Cup hype officially hits full stride with Nike “The Last Game,” an epic five-minute, full-CG branded short by Passion director Jon Saunders and development CD Pete Candeland thru Wieden+Kennedy, Portland. In production for seven months, the film required a peak crew of over 300 including 101 artists and 25 animators. [Watch]
STK and UNIT “Risk Everything” for Nike
London’s STK and in-house director/editor Chris Boyle deliver three fast and furious 3D cartoon takes for Nike’s “Risk Everything” World Cup campaign with VFX backup from Unit Post – all inside a tight four-week production sched.
