Permanent Collection

FutureDeluxe Crew “Go Mad” for Nike SP26

Posted on Tuesday, June 9, 2026

In their latest collab with Nike, ECD Raj Davsi and the FutureDeluxe motion team anchor the brand’s in-store SP26 Go Mad experience with spots for the Tiempo football boot and Aero-FIT apparel technology.

From FutureDeluxe: “A journey from heat to ice environments, the art direction for the Aero-FIT film was heavily inspired by Nike’s Go Mad philosophy: bold, energetic, and unapologetically wild. We wanted every frame to feel dynamic, unexpected, and full of movement.

“From a technical perspective, the project was built using a combination of Houdini and Cinema 4D, pushing procedural workflows and simulation techniques to create the world. No AI — just pure artistry, craft, and a lot of experimentation.

“We wanted every frame to feel dynamic, unexpected, and full of movement.”

“The goal for Tiempo was to tell the story of a boot built for the modern playmaker, where agility, movement, and control are everything. We drew inspiration from vintage VHS footage, bringing a raw and nostalgic quality that amplified the intensity and personality of the piece.

“The project was built across multiple tools and workflows, constantly blending experimentation with craft. One of the more unexpected moments involved filming our CD’s own cat using a thermal camera, a playful test that ended up making its way into the final edit.

“Those happy accidents and creative discoveries became a defining part of the process, helping shape a film that feels authentic, inventive, and full of character.”

Nike: Aero-FIT (above)

Nike: Tiempo

Images

A white sweater, reminiscent of Nike SP26 style, appears hollow and worn, with ice or frost covering parts of it against a black background. The garment seems to be disintegrating or melting into icy crystals. Frame from Stash Magazine article.

A grayscale image of a rocket engine firing, emitting a thick plume of dark smoke or exhaust to the left against a light background. The intricate metallic structure on the right evokes the futuristic aesthetics of FutureDeluxe. Frame from Stash Magazine article.

Loose white shirts by Nike SP26 float mid-air above a green soccer field inside a large, empty stadium, bright lights illuminating the haze and a goal in the background—a surreal scene crafted by Raj Davsi and FutureDeluxe. Frame from Stash Magazine article.

A vibrant pop art illustration of a snarling cat in blue, yellow, and pink on a bright green background, inspired by the dynamic energy of Nike Go Mad SP26 films by FutureDeluxe, with flames above its head and sharp teeth bared. Frame from Stash Magazine article.

A pixelated, digitally enhanced image of a soccer player's foot in Nike SP26 about to kick a soccer ball, with neon green and yellow lighting effects by FutureDeluxe creating an energetic atmosphere. Frame from Stash Magazine article.

A Nike AERO-FIT display by FutureDeluxe features a digital screen showing a white shirt with red and blue airflow effects, surrounded by fans on the right and a red heat lamp on the left, all set against a sleek, black background. Frame from Stash Magazine article.

Credits

Client: Nike

Production: FutureDeluxe
Director: FutureDeluxe
ECD: Raj Davsi
CD: Ben Black
EP: Elise Ford
Senior Producer: Kavita Daggar
CG Artist: Ziyad Abahussin, Yoritomo Shoji, Liam Henderson, Ewan Davidson, Raj Davsi, Olly Johnson
Editor: Raj Davsi

Sound Design: Zelig

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: FutureDeluxe, Nike, Raj Davsi, Zelig