MakeMake Appoints Alex McDowell, RDI, as Director of New Narrative Design Department
July 17, 2026
We Love Pitching: Chronicles of a Necessary Mess – Part 8
In this latest of his Stash editorial series We Love Pitching, Nerdo ECD Claus Cibils makes the case for the foundational importance of the creative brief and the need for transparency and respect in the production partnership. [Watch]
FutureDeluxe Launches MTL SpeedARC Peak for Merrell
Take a look at the how FutureDeluxe merged live-action and CG into the launch spot for Merrell’s MTL SpeedARC Peak, a shoe that spent five years in development and part of the brand’s 45th Anniversary collection. [Watch]
MakeMake Appoints Alex McDowell, RDI, as Director of New Narrative Design Department
From the release: MakeMake is proud to announce Alex McDowell, RDI, as Director of the studio’s newly formed Narrative Design Department. Alex joins Kate Berry who now serves as Managing Director of Narrative Design. [Watch]
Frame48 Works Out With Lenovo’s Yoga Slim 7x Laptop
ECD Tom Teller and the 3D motion crew at Frame48 in LA pull directly from their own creative workflows to add UI realism to this product film for Lenovo’s premium ultra-portable Yoga Slim 7x Laptop. [Watch]
Studio Private Adds Mikaela Westerholm as Head of Image
From the release: Studio Private has appointed long-standing collaborator Mikaela Westerholm as Head of Image, recognising both her creative leadership and the changing role of image-making within fashion production. [Watch]
The Midnight Club “Make a Life, Not Just a Living” for University of the Arts London
Assembling student work into an art school promo is a smart (aka cheap and effective) creative strategy where execution is everything. The Midnight Club gets it right in this riveting film for University of the Arts London. [Watch]
