From the team at Loop in Moscow: “Working closely with the head creative team at Adidas, we created a dynamic, detailed, and design-driven spot that celebrates the release of the new Trae Young 1 sneaker line.” [Watch]
Urged on by the words of English performance poet John Cooper Clarke, creative director Stefan Falconer and the crew at Golden Wolf layer up a barrage of collage for adidas and Manchester United through London agency Homeground. [Watch]
Combining drone photography, CG, and live-action from secret research labs, FIELD in London intro the Stan Smith MYLO™ – a concept shoe made from mushrooms and part of adidas’ commitment “to create a more sustainable world”. [Watch]
Dutch motion designer and 3D artist Freek Freriks in Rotterdam: “The Making Strides contest is an initiative to elevate and celebrate young female talent in tech with the goal to challenge and enable creators to design their own version of the Wind.RDY Parka Jacket, from the Adidas x Karlie Kloss collection. [Watch]
Amsterdam prodco The Panics and director Fons Schiedon lace together multiple techniques and moods into a 90-second brand film for adidas’ “FUTURECRAFT” line of single-material, fully recyclable shoes. [Watch]
LA design and motion studio Laundry, led by ECD’s Tony Liu and PJ Richardson, brings an irrepressible energy to this launch spot for the new Adidas shoe and clothing line developed with Richard Tyler Blevins, aka star gamer/streamer Ninja. [Watch]
