For many animation fans, Nexus director Conor Finnegan stole the show on Oscar night with this CG and live action ode to unexpected friendship for Android’s “Better together. Not the same.” campaign through Droga5 called “Rock, Paper, Scissors.” [Watch]
The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software [Watch]
The bright and bubbly end result of this new :60 from Hornet director Yves Geleyn for Motorola’s new Moto G thru Droga5 belies the mixed-media wizardry happening on set and in post. [Watch]
Imaginary Forces CDs Charles Khoury and Tosh Kodama conjure a sombre and tactile intro sequence for an interactive video from Netflix Australia called “Spectrum” which promises to help you “discover your shade of story.” [Watch]
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”
