Lenovo Goodweird | STASH MAGAZINE

“Goodweird” 3D Printed Stopmotion for Lenovo

Blinkink director Greg Barth corals the 3D printing talents of the master modelers at Propshop and the VFX chops of Framestore for a series of complex stop-motion/CG spots for Lenovo’s ‘Goodweird’ campaign thru agency MullenLowe. [Read more]

Ridley Scott Martian | Stash Magazine

Chris Eyerman and Ash Thorp Prologue “The Martian”

The third in a series of brilliant prologue-promos for Ridley Scott’s “The Martian,” finds Neil deGrasse Tyson hosting a segment of his StarTalk series as it might appear in 2035 with humans poised to return to Mars – with VFX work from up and coming Polish post house Juice, MPC, The Mill and Framestore. [Read more]

Framstore Radical Media GE | STASH MAGAZINE

Inventing the GE “Invention Donkey”

Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Read more]

Ben West Fugu & Tako | STASH MAGAZINE

Ben West Loses His Head Over “FUGU & TAKO”

Ben West, currently creative director at Framestore LA, just released the full version of his phenomenal sushi comedy “FUGU & TAKO” for your viewing pleasure. The doc-style buddy film (exploring the perils and unexpected pleasures of eating live puffer fish) and the perfectly realized VFX were created [Read more]

Framestore: Project X Case Study

Witness the behind-the-scenes tension and ultimate victory as Framestore takes on their biggest project to date pulling in every department in every Framestore location worldwide.

“Project X has been under wraps for months and required the full might of the Framestore renderfarm. It is easily our most realistic and immersive creation. It is so complex that if the project was to be rendered on a single laptop it would need to have been started approximately 2014 years ago, on the first ever Christmas Day.” [Read more]

Framestore robinsons-squashd | STASH MAGAZINE

Framestore: Robinsons SQUASH’D “Zero Gravity”

Framestore CD/director Mike McGee leads an intrepid crew into weightlessness aboard a Go ZeroG plane to, well… flavor some water with Robinsons SQUASH’D thru Iris Worldwide.

McGee: “When we were inside the ‘vomit comet’ things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”

“We had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow us to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything we needed and only 15 seconds of weightlessness at a time, it was a formidable task.”

McGee: “When we were inside the ‘vomit comet’ things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”

“We had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow us to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything we needed and only 15 seconds of weightlessness at a time, it was a formidable task.” [Read more]