Framestore robinsons-squashd | STASH MAGAZINE

Framestore: Robinsons SQUASH’D “Zero Gravity”

Framestore CD/director Mike McGee leads an intrepid crew into weightlessness aboard a Go ZeroG plane to, well… flavor some water with Robinsons SQUASH’D thru Iris Worldwide.

McGee: “When we were inside the ‘vomit comet’ things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”

“We had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow us to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything we needed and only 15 seconds of weightlessness at a time, it was a formidable task.”

McGee: “When we were inside the ‘vomit comet’ things got out of control pretty quickly: bits of our equipment floated away, cables floated up in front of the camera, cameras pointed in the wrong direction and the crew spun around uncontrollably feeling nauseous.”

“We had a team of eight up on the plane with a Go Pro camera each and two high-speed cameras shooting at 2K to allow us to slow down and zoom in on the all-important mixing shot. With only 12 takes to get everything we needed and only 15 seconds of weightlessness at a time, it was a formidable task.” [Read more]

Holiday Video Treats: Round 4

Grab your eggnog and mince tarts (or single malt and Doritos) and revel in yet more holiday eye candy from three corners of the globe: The X-mas ID for Fox Channels Italy from Vascolo in Buenos Aires (above), the real truth about Santa, the space station and gift-wrapped meteorites from Framestore (below) and a retro-flavored tale of indomitable good cheer from Shed in Montreal (bottom).

Framestore

Shed
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Tim Borgman Dissects Nissan’s Cool

German 3D and VFX veteran Tim Borgman assembles his design work for Framestore’s recent Nissan “Wouldn’t it be Cool” campaign of three spots directed by RSA’s Carl Erik Rinsch for TBWA\Chiat\Day LA, “I was one of the compositors working in Nuke. Much of the 3D was generated in XSI + Ice and rendered in Arnold.” [Read more]