A collage of four images shows modern black chairs: a close-up of mesh metal, chairs stacked in a row, chairs arranged in a winding line, and scattered individually on white—capturing the sleek style seen in HAY chair product film by FRAME. Frame from Stash Magazine article.

The Charm of Chairs: FRAME Takes a Seat (or Two) With HAY

Posted on June 16, 2026

For their exhibit at the 2026 3daysofdesign event in Copenhagen, Danish design brand HAY commissioned local motion studio Frame and sound designer Arbi Alexander to showcase eight of their chair designs with style and wit. [Watch]

Category 3D Style, CG, Featured, Motion Design · Tags , ,

Dan Hoopert animation Hay Palissade Playing In The Shadows | STASH MAGAZINE

Dan Hoopert “Playing in the Shadows” for HAY

Posted on March 12, 2018

London designer/art director Dan Hoopert creates an austere yet poetic CG brand film featuring the Palissade seating collection designed by Ronan and Erwan Bouroullec for Danish furniture and housewares company HAY. [Watch]

Category Animation, Brand film, CG, Feed, Minimalism · Tags , ,