The line between VFX and live action vanishes in this massive, action-stacked 90-second launch trailer for Activision’s Call of Duty: Advanced Warfare FPS from Pony Show director Peter Berg and MPC LA thru 72andSunny. [Watch]
MPC expands their color-grading team with the addition of veteran Matthieu Toullet who joins the London office via Digital District in Paris. [Watch]
Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Watch]
MPC bolsters the management ranks in the NY office promoting Justin Brukman to managing director and Camila De Biaggi to executive producer. [Watch]
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]
MPC Creative, the content production division of MPC, gears up in the US with the addition of EP Zak Thornborough who arrives after co-founding prodco BREED and serving time at The Ebeling Group and Digital Domain. [Watch]
