The team behind the emotional 2015 John Lewis holiday spot “Monty’s Christmas” (Blink director Dougal Wilson, MPC and agency adam&eveDDB) are back and while the tear-jerking factor is lower in “Buster The Boxer,” the story telling and VFX work remain exceptional. [Watch]
From the release: After eight years in Santa Monica, MPC LA is moving to a 25,000-square-foot digital studio in Culver City. The innovative new space is twice the size of their old home and is located at 8921 Lindblade Street. MPC Advertising will see their creative firepower ramp up with more space and resource dedicated […] [Watch]
Blink director Dougal Wilson crafts a potentially disastrous brief into an uplifting and emotional joy with his fearless musical treatment of Channel 4’s campaign for the 2016 Rio Paralympics with MPC providing VFX across 144 shots, including extensive crowd replication and creation of the new Rio stadium in CG. [Watch]
From the release: Los Angeles, May 2, 2016 — Highly regarded industry figure Patrick Davenport returns to MPC Advertising as Chief Operating Officer USA with responsibility for managing operations for the business in Los Angeles and New York. Passionate about working with the world’s best creative talent he started his career as a runner at […] [Watch]
Part of a full rebrand for UK culture-oriented TV channel Sky Arts, these 25-second IDs from MPC in London mix live action and VFX to “visualize the transformation from ordinary to extraordinary through color.” [Watch]
From the release: Los Angeles, March 8, 2016 — Award-winning VFX supervisor and lead artist Michael Gregory joins MPC Los Angeles as Head of 2D. He comes on board from MPC London where for the past 13 years he has worked on many of the industry’s most acclaimed commercials, including Channel 4’s Cannes Film Craft […] [Watch]
