Creative agency We Are Royale (Royale) has added Heidi Netzley as Director of Business Development. [Read more]
As the design world drowns in demo reels (invariably a string clips cut to music), what can a studio do to punch out of the noise and deliver a clearer picture of who they are? The company manifesto is a good start. Witness this snappy 90-sec romp created by We Are Royale and timed for the launch of their new site [Read more]
Anchored by the low-key tones of usually-funny-man Steve Carell, this easy-going spot rendered in an unfussy 2D style by motion shop Royale thru Omelet, challenges Angelenos to “Save the Drop” as the California drought just keeps getting worse. [Read more]
An assertive script from Mullen combined with clean and stylish execution from the Royale crew elevates this corporate piece for multinational financial info provider S&P Capital IQ called “The Power to Capitalize” above the fray. [Read more]
Royale sets the tone for CW’s hit post-nuclear drama “The 100” with an intriguing mix of live action, CG, matt paintings and motion graphics.
Jayson Whitmore, ECD/partner at Royale in LA: “We wanted to expand on the show and give viewers a reason to pay close attention to the titles. The narrative information in each shot gives die-hard fans and casual viewers a sense of a much larger world yet to be fully explored.
“Everything from the locations to the telemetric data being displayed is pulled straight from the show’s cannon. Taking this even further, the first and last shot of the sequence will change for each and every episode.”
Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting? [Read more]