There is no mistaking the pitch work of Brooklyn-based Brazilian director/AD/illustrator/artist and co-founder of ROOF, Vinicius Costa. Each carefully crafted piece combines infinite detail and pumped-up palettes to create enigmatic and whimsical 3D worlds that demand closer inspection.
Interactive music video’s are a polarizing lot and no doubt this one for Ty Segall’s new “Manipulator” track, directed by Matt Yoka and designed/coded by Simon Wiscombe, will add fuel the debate. Is it “fucking brilliant” as one online reviewer calls it? Or is it just a chaotic mashup of random imagery held together by weak art direction?
“We didn’t have any preconceived notions of doing a film noir style short. Typically, the Animography monthlies are very short visual-based explorations primarily using typography.
“From the beginning we knew we wanted to shape our story around the Magnus typeface but at the same time we didn’t want to make it just about the type itself. Early on in the development stage we observed that the way the type animates on is similar to the movement of opening and closing blinds so windows and blinds became the root of our idea.
“Soon after we landed on the noir genre and consequently built the story around the theme of high contrast lighting, corruption and a tortured detective. Overall, it was a great experience in focusing on style while also reaching further into the realm of storytelling.” [Read more]
Erin Sarofsky reunites with producers Anthony and Joe Russo (who they worked with on the titles for “Community” in ’09) to close Marvel’s “Captain America: The Winter Soldier.” The Chicago studio presented eight creative directions with the winning treatment created by Sarofsy and comic book artist David Mack.
Erin Sarofsky: “With this film, Anthony and Joe produced a narrative that evokes 1970′s conspiracy thriller cinema. With that in mind, we wanted to create a main-on-end title sequence that acknowledged their inspiration but was interpreted with more modern sensibilities.
“So we worked within a visual style that has simple, graphic compositions with strong, legible typography. This look is a clear nod to the spy style and political thriller title design of the 60s and 70s.” [Read more]
LA-based British ex-pat director/designer Simon Clowes, Prologue veteran Ilya V. Abulkhanov and the Prologue crew instill the characters in this opening for Bungie’s Destiny game with a believable warmth and vulnerability rarely (if ever) seen in the CG cinematic genre. [Read more]
Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Read more]
Cute anthropomorphic bakery products are not what I expect from an Axe spot but in the hands of MJZ director Matthijis van Heijningen and Paris VFX powerhouse Mikros Image (the team behind Canal+ “The Bear”), the unexpected casting choice works and moves Axe into new territory with “Dark & Gold.” [Read more]