Not To Scale Signs NERDO for Representation
May 7, 2026
Ashley Monaghan (former EP at Hornet) and Joey Recoskie (former director at Tendril) just dropped us the rich and riveting launch/manifesto film for SAGA, their new Toronto-based CG design and animation studio.
Ashley Monaghan and Joey Recoskie: “SAGA is built around a small, focused team working closely from concept to final frame. The approach is intentionally direct, removing distance between idea and execution so the work can remain considered at every stage.
“By using the identity as an anchor throughout the film, we were able to introduce the brand in motion as something living, evolving, and emotionally expressive.”
“The launch film moves through a series of tactile and cinematic explorations and acts less as a traditional portfolio and more as a statement of intent: an exploration of how digital objects can feel physical, emotional, and alive.
“It was important for the film to signal the level of care, curiosity, and craft we want to bring into the world. It became an opportunity to define a thoughtful visual language for the studio while also weaving the SAGA brand directly into the work itself.
“By using the identity as an anchor throughout the film, we were able to introduce the brand in motion as something living, evolving, and emotionally expressive rather than separate from the creative.”
Production: SAGA
Team: Joseph Recoskie, Chris Moberg, Michael Brewer, Kristy Nykilchuk
Music: Jeff Moberg
