As more directors and designers added powerful and affordable 3D tools to their arsenal in 2020, the scope and quality of work continued to mature – finding broader acceptance in commercial work and exhibiting a wider emotional range. [Watch]
Inspired by the Japanese wabi-sabi philosophy, Barcelona CG artists Six N. Five craft three serene brand films for a campaign called Counter/Balance for the Kintsu Bath collection from American faucet maker Brizo. [Watch]
The Aixsponza crew in Munich merge multiple animation techniques into this silky spot for MINI’s 2020 Vision Urbanaut electric autonomous concept vehicle, part of a new campaign featuring the brand’s head of design Oliver Heilmer. [Watch]
French adult film company Dorcel ventures into TV advertising for the first time with a surprising and tasteful effort for the genre, an all-CG spot full of intimate details produced by GRIF.studio in NY thru Paris agency Marcel. [Watch]
Director Peter Sluszka and the Hornet team wrangle stop-motion celebrity lungs (including Terry Crews, Tony Hawk, and rapper/actress Sky Katz) into a weirdly engaging campaign to curb teen smoking for the FDA thru FCB New York [Watch]
Blinkink directors Luca Schenato and Sinem Vardarli spin the tale of a young girl, a hopeful snowman, and a flurry of woodland creatures into a charming mix of 2D and 3D animation for the Belgian National Lottery’s holiday spot. [Watch]
