IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Watch]
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
The perfect way to start your Friday: A 50-second blast of over-the-top visual chaos at the center of a new global campaign for Adidas Superstar via Brazilian director/animator Antonio Vicentini and graphic designer David Galasse. [Watch]
A heart-wrenching narrative becomes exponentially more emotional when the hero is a child. Witness “Pete’s Story,” a new chapter in the powerful body of ad work commissioned by UK children’s charity NSPCC. [Watch]
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
Creating hundreds of visual “boob” metaphors looks like a fun project but Totuma CD Hubert Reinfeld says creating this breast cancer awareness campaign for Lifetime Latin America was among the most difficult he and his crew have ever attempted. [Watch]
