Posted on October 1, 2014
Wonderfully clean and friendly art direction in this online film for Toon, a thermostat that helps you monitor/manage your energy consumption.
PlusOne: “As Toon can be operated via a tablet, we chose to build the story around this. Realistic 3D, an earthly yet clean color palette and warm sound design were used to achieve a personal and lifelike touch.” Directed and produced by PlusOne in Amsterdam thru Achtung!.
[Watch]
Posted on September 24, 2014
Just how epic can mineral water get? Pretty freakin’ epic according to this new spot from the all-Paris team of Gang Films and VFX house Digital District for Volvic through Y&R. [Watch]
Posted on September 23, 2014
Balls-to-the-wall 2D motoring madness from São Paulo animation house Birdo in collaboration with Gabriel Nóbrega from Vetor Zero/Lobo thru Leo Burnett for Fiat “telling stories about good people who transform into evildoers in traffic.” [Watch]
Posted on September 22, 2014
Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Watch]
Posted on September 20, 2014
Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Watch]
Category Advertising, Animation, Broadcast Design, CG, Character Animation, Featured, Motion Design, Music Video, Short Films, Student Work, VFX · Tags
Posted on September 18, 2014
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”
More about the Toyota FCV here. [Watch]
