…in a TV Spot Goes to: The agency team at Propeg in Salvador, Brazil for this VFX-free head-shaker called “Almost” produced for The Association of Transplanted Patients Bahia (BA-ATX), a Brazilian nonprofit. [Watch]
Effective parody is hard to do and harder still to make it work for your brand. All the more reason to love this promotional film for stock footage house Dissolve based on a poem by Kendra Eash first published on McSweeney’s Internet Tendency (read the poem after the jump) and all held together by Dallas McClain channeling Sam Elliott in a perfect VO. [Watch]
Julien Vallée and Eve Duhamel‘s claim to “favor a playful and experimental approach toward work” rings true in this whimsical clip for luxury brand Hermès Paris thru agencies Digitas France and Publicis Et Nous. Check the behind the scenes vid to watch the Montreal duo and their crew shoot everything live in-camera. [Watch]
The Titanfall/Xbox One media avalanche continues with another NY Times article and this happy :60 complete with towering pet CG mechs and lots of casual urban destruction from The Mill in league with Hungry Man director Wayne McClammy backed by Sinatra singing “My Shadow and Me.” [Watch]
Light and delightful promotion for the Telegraph UK STEM 2014 competition from London designer/director/animator Ben Collier-Marsh, “This is an opportunity for undergrads to showcase an idea that will benefit society. The animation sees a ball exploring seven worlds manifested from the seven disciplines of the competition: Engineering, Aerospace, Maths, Technology/Science, Automotive, Pharmacy and Construction. [Watch]
Squeezing into the jam-packed advertising awards ecosystem is a tough assignment but an industry collective is out to try with the launch of ADCAN, a new initiative supporting upcoming film talent through creative productions for charities and good causes.
Developed by Brydon Gerus and Dan Heighes, ADCAN was established as an awards community that connects good causes and charities with aspiring, non-represented filmmaking talent. ADCAN provides a new approach that exists above and beyond the awards themselves; it is not only a creative platform to help aspiring filmmakers get exposure within the industry, it is also a means for films to be made that will do some good and connect filmmakers with charities/causes and production companies looking for the next top talent. [Watch]
