Buck Pimps Santa’s Ride for Honda
Unlike the Batmobile, a redesign of Santa’s sleigh usually involves mild-mannered and unexceptional tweaks but Buck LA and Santa Monica agency RPA take the assignment to a clever new level in this 2:30 director’s cut underscoring Honda’s “The Power of Dreams” tag. Built on a head-slapping why-didn’t-I-think- [Watch]