LOBO Announces Live-Action Division and Roster of Directors
May 9, 2024
Imaginary Forces Signs Tosh Kodama
Director/designer Tosh Kodama brings 15 years of experience (including time with The Mill, Superfad, Troika and Stardust) to his new digs at the LA studio of Imaginary Forces. [Watch]
Sam Brown and The Mill: Guinness “Made of Black”
The Mill‘s post crew help Rogue director Sam Brown highlight homegrown talent from across Africa in this spectacular centerpiece of Guinness’ high-energy assault on the continent.
In development for over a year and part of the global Guinness “Made of More” platform, the two-minute film premiered during a four-hour sponsored takeover of MTV Base. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa. [Watch]
Elastic and Antibody: MTV Video Music Awards 2014
At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity.
The title’s circular forms extended into the show content as they “exploded into vibrant, crazy generative turbines of color, form and movement – each a unique sculptural signature of the video they represent.”
Antibody and Elastic handled the design for the show’s branding and broadcast design. [Watch]
King and Country Expands with Addition of Miller
Industry vet Lisa Miller (former VP of Integrated Marketing at mOcean) joins King and Country as managing director of networks & brands to help grow the studio’s entertainment marketing business.
[Watch]
Smith & Foulkes “This Way Up”
Nexus directing duo Smith & Foulkes swept the film festival circuit and collected an Oscar nom for best animated short when they unleashed “This Way Up,” their 10-minute, CG slapstick ode to death, hell and dogged father/son perseverance back in 2008.
Now online for the first time, the film’s charm proves timeless with insightful character work, masterful dark-comic timing, sombre atmospheric design and a delightful/definitive vision of the underworld. [Watch]
ManvsMachine: Nike “Mercurial Superfly”
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
