Friends Electric Signs FRAME to their UK Roster
December 6, 2021
The Mill Keeps Expanding in Chicago
The Mill’s invasion of Chicago continues with the addition of senior producer Tracey Khan (returning from a stint at Framestore) and lead compositor Gary Kelly (formerly with Nexus in London). [Read more]
Studio AKA for Herman Miller’s FORMWORK
Minimal, elegant and perfectly rendered, this one-minute reveal/demonstration of Herman Miller’s “pluralistic and stackable” FORMWORK modular desk accessories by Studio AKA in London was commissioned by design consultancy Graphic Thought Facility who also designed the branding/packaging for the product. [Read more]
SVA 2014 Motion Graphics Portfolio Screening
The 2014 SVA Motion Graphics seniors held their portfolio screening last week in NY and here’s what friends, family and industry pro’s witnessed: 38 minutes of very diverse work from 21 talented students. [Read more]
Take The Poo To The Loo
According to UNICEF, every day in India, “620 million Indians are defecating in the open. That’s half the population dumping over 65 million kilos of poo out there every day. If this poo continues to be let loose on us, there will be no escaping the stench of life threatening infections, diseases and epidemics.”
In response, UNICEF launched the www.poo2loo.com campaign with this insanely over-the-top, potty-mouthed animated music video by Studio Eeksaurus in Mumbai as the center piece. The absurdly catchy music was composed by Shrikanth Sriram (Shri) who composed the theme for “Life of Pi”. No word on animation credits yet. [Read more]
Robert Moggach Joins MassMarket As Creative Director
After 20 years of VFX experience including gigs at The Mill, Digital Domain, Method Studios, Asylum and Dashing Collective (which he founded in 2010), Robert Moggach brings his many talents to the role of CD at MassMarket. [Read more]
Yves Geleyn on the “Monster in the Closet”
Hornet director Yves Geleyn reveals to Stash readers his design and narrative goals behind the powerful new 90-second PSA for States United to Prevent Gun Violence:
“Most commercials would cut on the gunshot, but we felt strongly that we should show it. If it were live-action, broadcasting regulations would have stopped it. Animation allowed us to show the whole scene. People expect the climax even less because of the medium.
“Once we settled on using animation, the key to heightening the emotional impact is in the simplicity of the piece. Less is more. Your brain fills the gaps. You understand that you are in a kid’s room, but it is not filled with too many objects. It is about the mood. This gives more room for the characters to inhabit each scene.
“The character designs themselves are graphic. They have human proportions but in an illustrated way. It is about striking a balance between lovable characters while keeping them realistic so people can project themselves. The family also does not have any sort of key defining characteristics, which helps make them relatable to a wider range of people.
“Speaking in terms of lighting, it is designed in such a way that it points to areas we want you to focus on (something Renaissance painters used frequently). The lighting is sharp. There are no gradients. There are no shadows, just highlights. The lighting helps to build the scene.”
Facts about kids and guns in the US:
• 1.5 million American children live in homes with unlocked and loaded firearms.
• Every day at least 6 children age 0 to 18 are injured in an unintentional shooting.
• 75% of gun shot injuries to children under ten that are serious enough to require hospitalization are due to unintentional shootings. [Read more]
