Elastic and Antibody: MTV Video Music Awards 2014

At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity.

The title’s circular forms extended into the show content as they “exploded into vibrant, crazy generative turbines of color, form and movement – each a unique sculptural signature of the video they represent.”

Antibody and Elastic handled the design for the show’s branding and broadcast design. [Watch]

Patrick Clair: New Work x 4

Patrick Clair and his prolific studio Antibody continue rolling out smart, clean, striking work at a record pace. Check out their four latest projects including the promo for WXD Wired By Design, “a two-day live magazine exploring the intersection of culture and design” presented by Condé Nast: [Watch]

Patrick Clair Cracks “True Detective” for HBO

Inspired by the work of photographer Richard Misrach, Elastic director Patrick Clair conjures a world of dark intrigue with this compelling open for HBO’s new “True Detective” series starring and EP’d by Matthew McConaughey and Woody Harrelson which launched Saturday. Design, animation and compositing by [Watch]