An expansive, modern hall containing an installation of hundreds of upright metal stands arranged in concentric, symmetrical circular patterns, as seen in the Dyson Clean+Wash Hygiene vacuum-mop film by Optical Arts. Frame from Stash Magazine article.

Optical Arts Drops the Mops Like Dominos for Dyson

CD Fabrice Le Nezet and the team at Optical Arts in London (whose many CG feats we track here), elevate Dyson’s Clean+Wash Hygiene vacuum-mop by substituting fun and energy for the standard features list and beauty shots. [Watch]

Stash 166 cover image | STASH MAGAZINE
BYBORRE Patience Branded Short Film by Optical Arts | STASH MAGAZINE

Patience is a Virtue (or Possibly a Stuffed Dinosaur) in Optical Arts’ Short Film for BYBORRE

CD Fabrice Le Nezet and the team at Optical Arts in London just shared their new short film for pioneering Dutch textile brand BYBORRE which they describe as “a poetic ode to the power and beauty of patience in an age of instant gratification”. [Watch]

Fabrice Le Nezet Optical Arts Babel short film | STASH MAGAZINE

Watch Fabrice Le Nezet and Optical Arts Build and Destroy The Tower of Babel in Two Minutes

London studio Optical Arts and director Fabrice Le Nezet continue their in-house visual experiments with Babel, a short film “blurring the lines between history, illustration, typography, print, animation, architecture, and design.” [Watch]

Stash issue 156 preview | STASH MAGAZINE
Fabrice Le Nezet Optical Arts MADE Never Ordinary | STASH MAGAZINE

Fabrice Le Nezet Makes Sure MADE is Never Ordinary

UK furniture brand MADE doubles down on its “Never Ordinary” tagline in this surreal departure directed by Fabrice Le Nezet with production and VFX all handled at Optical Arts in London thru agency Wonderhood Studios. [Watch]