At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity. [Read more]
A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Read more]
Ringling College of Art and Design students Michael Yates, Aurry Tan and Sharon Huang fight back against the French domination of student animation films with “Legend of the Flying Tomato” the boisterous tale of red-headed Frida “a hero in the legendary luchador El Pirana… and a mysterious taco salesman.” [Read more]
Reviewing the best trailers from last month’s E3 event reminded me of a quiet but important rivalry between two studios hammering on the boundaries of 3D filmmaking: Blur Studios in Los Angeles and Digic Pictures in Budapest, Hungary. Both studios take commissions for commercials and other genres of [Read more]
Director Martin Stirling of Unit 9 and London agency Don’t Panic nail the tone, pacing, imagery and music in this Greenpeace spot calling for the end of the partnership between Lego and petro-behemoth Shell who sells Lego toys at gas stations in 26 countries. [Read more]
Director Darren Dubicki and the Aardman crew show off their non-Wallace & Gromit side projecting impressionist illustrations onto 3D geometry to create this :90 centerpiece of the multi-platform campaign to promote the Imperial War Museum London and commemorate the First World War Centenary in the UK. [Read more]
Toronto motion veteran Matt Greenwood recently published his personal homage to design, “because even though I have been working as a designer for many years, I still love the process.”
STASH: After carefully laying out the elements of design you end with the advice to “just move things around until they feel right.” Was this intentionally contradictory or cheeky?
Matt Greenwood: The line “Just move things around until it feels right” (with a subtle emphasis on “feels”) was intended to suggest that learning the rules is important, but for me at least, using intuition is essential. I also wanted to hint at breaking these rules shouldn’t be off the table.
It may come across as dismissive, but it was intended to be more of a encouragement to not get caught up worrying if the established formula is correct, because I think visual aesthetics can be subjective. [Read more]
By the looks of the trailer, typography fans and design nerds alike should find lots to love in the new “Sign Painters” doc directed by Faythe Levine and Sam Macon “showcasing the past, present and future of the hand painted sign in the USA.”
The film looks into the process and personalities of both industry legends and rising stars including Keith Knecht, Bob Dewhurst, Ira Coyne, Gary Martin and NY’s Colossal Media and is now available for rental/purchase online or community-driven screenings.
Enter discount code “typography” to take $1 off any version of the film purchased. [Read more]