Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC

Following up on their striking work for Balenciaga’s Spring 22 Clones Collection, the MPC teams in London and Bangalore draw on a 2010’s videogame aesthetic to build a melancholy love story set in a VR-obsessed future dystopia.

From the team at MPC: “Quantic Dream, the French video game developer, commissioned MPC to create a fully-CG short film to showcase Balenciaga’s Fall 2021 collection.

“Balenciaga referenced the twenty-tens gaming era (The Last of Us, Tomb Raider, and particularly Quantic Dream’s Beyond Two Souls). They wanted to create a film that evoked the same feelings and tonality of past classic interactive gaming.”

MPC 2D lead Jake Nelson: “MPC is used to creating photorealism, so it was a creative challenge to develop this twenty-tens game-quality render and stylization. We all learned a lot in the process. The team also relied on motion capture to create animated versions of real-life people.”
 
Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC | STASH MAGAZINE

Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC | STASH MAGAZINE

Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC | STASH MAGAZINE

Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC | STASH MAGAZINE

Balenciaga Fall 2021 Campaign Film by Quantic Dream and MPC | STASH MAGAZINE

Client: Balenciaga

Production: Quantic Dream
Director: Quantic Dream

Animation/post: MPC London
3D Supervisor: Dominic Alderson, Andy Steele, David Bryan
2D Creative Director: Marcus Dryden
2D Supervisor: Jake Nelson
Motion Design Creative Director: Ryan Hays
Executive Producer: James Niklasson
VFX Producer of FA21 film: Jaz Rongokea
VFX Coordinators: Henrietta Frost, Jamie Hughes
Modeller: Silvia Bartoli
Rigger: Amar Chundavadra, Maximilian Mallmann
FX Artist: Arnau Gilabert, Justin Braun, Alessandro Granella
Colorist: Matthieu Toullet
Compositor: Emma Tyler, Pavel Vicik, Mithun Jacob Alex
Motion Designer: Kerim Camdzic
Stills Producers: Saskia Delius, Jaz Rongokea
Stills Retoucher: Daniel Brady
Animation Team Artists: Clementine Supiot, Chris Welsby, Andy Reid, Mack Knights
Generalist Team Artists: Kristian Bonne Jensen, Nick Slade, Matias Heker, Fernando Tortosa, Jessie Amadio, William Laban, Kiril Mirkov

Animation/post: MPC Bangalore
Line Producer: Neela Kumuda Parankusham
Production Coordinator: Taruna Sehgal
3D Supervisor: Kunal Sarkar
Head of 2D: Siju Murugan
Supervisor: Silambarasan R P
Comp Lead: Pratyush Paruchuri
Asset lead: Bibin Balan
Asset Team Artists: Jaspreet Kaur Dua, Palash Ramnaresh Soni, S Shashi Kumar, Sandeep B K, Sandeep Grover, Selva Kumar K, Shreyas Joshi, Ullas Thunga k, Vivek Mayanglambam
Generalist Team Artists: Abhinandan Madhu, Gangadhar Durga Molleti, Sairam Vaddamanu
Animators: Srinivas Rao Rella, Shiny Rajan
Rigger: Kuntal Kanti Bera

3D Scans: Unit Image

Choreography: Ryan Heffington

Music: Nima Fakhrara

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