MPC Dougal Wilson IKEA | STASH MAGAZNE

Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”

A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Watch]

Barth_Hello Play | STASH MAGAZINE

Greg Barth’s Handmade Musical Treat

London-based Swiss designer-turned-director Greg Barth turns this promo for Hello Play (a Belgian online electronic music platform) into a fun showcase for his trademark surreal ideas and minimal esthetic, creating all the visuals in-camera using stop motion, 3D prints, and 13 pounds of white chocolate. [Watch]

Dress Code_Abengoa | STASH MAGAZINE

Dress Code: “The Future of What’s Left Behind”

Manhattan’s Dress Code and Ogilvy & Mather elevate the dry task of explaining the process behind creating renewable energy from crop waste into 90 engaging seconds of informative 3D for Spanish multinational Abengoa. [Watch]

Supamonks | STASH MAGAZINE

Best of Stash 2014 Preview #4: “Supermoine Holypop”

The cover of Stash 104 featured this jaw-dropper of a promo from Parisian character specialists Supamonks for a soft drink brewed by Catholic monks called Holypop. Hang on to your frock. Supamonks: “In the south of France, close to the Bourget Lake, stands a friary called ‘Les Frères de la Sainte Famille’. For more than […] [Watch]

Woodblock_Senses MOOOVE | STASH MAGAZINE

Craving the Senses MOOOVE Lamp

The MOOOVE from Swiss lighting company Senses has lurked on my wish list for years and now Woodblock directing team Crave (Roman Kaelin, Falko Paeper and Florian Wittmann) up the must-have factor with a cool online spot featuring the modular, magnetic-jointed lamp in action. [Watch]

Polynoid_Greenpeace | STASH MAGAZINE

Best of Stash 2014 Preview #1: Greenpeace “New Bees”

The Best of Stash 2014 Collection releases in full on Dec 31 but here’s an early taste: A brilliant near-future sci-fi online ad for Greenpeace published in Stash 105 called “New Bees” directed by Polynoid and produced and animated at Woodblock in Berlin. [Watch]