Helping a government agency educate citizens on how and where to partake of their legal cannabis is not an assignment that comes along everyday (or lifetime). Kudos to LA studio Roger for nailing the style and tone needed to make this potentially hilarious/heavy-handed/cloying assignment informative, upbeat and stylish to boot. [Watch]
Known for their character-driven craziness, Buenos Aires design/animation studio Ronda turn their talents to The Amazing World of Gumball creating this series of lunatic loops for Cartoon Network including a claymation clip by fellow Argentinians Can Can Club. [Watch]
Ryan Honey and the Buck team leave no production technique or typographic trick unturned in this ADD-inducing launch film for Facebook’s new creative think tank called The Factory. [Watch]
London motion design studio Art&Graft unleash a torrent of frenetic, isometric fun for Boomerang, Turner Broadcasting’s cartoon classic network with an eye to “re-align the branding across territories and create a complementary channel to Cartoon Network, whilst establishing its own identity & personality.” [Watch]
Whether you’re down with the concept of Natural Frequency Technology or not, you have to admit this beautifully drafted treatment by Mill+ animation directors Kwok Fung Lam and Ivo Sousa for Philip Stein watches and bracelets is a refreshing departure from standard motion graphic explainer videos. [Watch]
Let’s end the week with a counterpoint to huge Super Bowl spots: a zero-budget personal project from Israeli illustrator/animator/character designer Eran Mendel built from a series of rockin’ animated loops. [Watch]
