Following up Dvein’s spectacular 3D work on Terminix (here and here) is no easy task but New York commercial prodco Dress Code and the Havas Worldwide Chicago team give it a solid shot with this 2D retro-fun animated treatment anchored by Ron Perlman’s resonant VO. [Watch]
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]
London animation collective Plastic Horse follow up the enigmatic weirdness of their “Able to Maximize” video for Crookers with a dense and graphic fever dream for the The 2 Bears track “Money Man” they summarize as: “Our favourite fun-loving Bears, having had enough of this sleazy and morally corrupt world, [Watch]
Anthony Francisco Schepperd, Philidelphia’s own master of hand-animated mayhem, kicks down the doors with this double-shot of punk-driven action for the Offspring tracks: ‘Dividing by Zero’ and ‘Slim Pickens Does The Right Thing and Rides the Bomb to Hell.” [Watch]
Never played World of Warcraft. Never will.
But thank the gods and the hordes of fans who do, giving Blizzard the motivation and the cash to produce head-snapping cinematics like this one for the game’s latest expansion pack called “Warlords of Draenor.”
It seems Garrosh Hellscream has “escaped through the Dark Portal and forged the orc clans of old into a terrifying war machine known as the Iron Horde,” but we all know narrative is not the point – we’re here to get sucked down the rabbit hole of infinite rendering detail, the impeccable lighting, sweeping scale and blazing action. And then watch again.
FYFI: Duncan Jones’ World of Warcraft feature is now in post and due for release in 2016. [Watch]
Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.
This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.
Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Watch]
