Filtering out the best from the torrent of worldwide commercial advertising is a definite slog but ultimately worthwhile because hidden in that relentless flow of mediocrity you will find motion gems worth snatching and savoring. [Watch]
Paris VFX force Digital District and Iconoclast director Pierre Dupaquier (one half of directing duo We Are From LA), choreograph the collaboration of cinema in this rousing brand film for French broadcaster CANAL+ thru agency BETC. [Watch]
ECD William Campbell leads the design and animation team at Scholar through Target’s massive, feel-good holiday campaign including over 30 spots spread across all screens from mobile, to in-store, to Times Square. [Watch]
Director Martin Engh at Oslo prodco ADP and Stockholm animation house Brikk craft a sobering holiday spot for Infinitum, the Norwegian non-profit responsible for the country’s recycling system for plastic bottles and aluminum cans. [Watch]
Director Benoit Marzouvanlian and Paris prodco Soldats link up with the animation/VFX team at Swanside for a two-minute hallucinogenic escapade entitled It Will Make Sense (but it won’t) for French streetwear brand Mob Links. [Watch]
WIZZ directing collective Illogic, who just delivered this shiny Guerlain holiday spot, switch styles completely in the new Christmas spectacular for French supermarket Intermarché, with live-action by DIVINE’s Nadège Loiseau thru Romance Paris. [Watch]
