Posted on September 22, 2014
Lee Minhyung, a student at VDAS in South Korea, creates an ambitious and exhilarating integrated brand design assignment inspired by Copenhagen audio design company AIAIAI. “I was motivated by AIAIAI’s identity that has Scandinavian design foundation and their philosophy that delivers value far beyond trends.
“Focusing on finding an expression between AIAIAI’s design values that represent the visual and the essence of the company that is producing audio products, I made the slogan; SEEING THE SOUND, and I created integrated brand designs such as webpage, mobile app, and posters to extend the slogan’s use-case.” [Watch]
Posted on September 22, 2014
Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Watch]
Posted on September 20, 2014
Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Watch]
Category Advertising, Animation, Broadcast Design, CG, Character Animation, Featured, Motion Design, Music Video, Short Films, Student Work, VFX · Tags
Posted on September 19, 2014
Director Genndy Tartakovsky‘s animation test for Sony’s upcoming Popeye feature pushes the physical comedy he brought to Samurai Jack, Dexter’s Laboratory and Hotel Transylvania to a crazy new level with some of the snappiest timing and extreme exaggeration since Tex Avery.
Tartakovsky’s revealing intro and the BTS scenes of him cracking up his team as he narrates animatics are also well worth your time. [Watch]
Posted on September 18, 2014
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”
More about the Toyota FCV here. [Watch]
Posted on September 17, 2014
Reset TV claims their “Letris” formatted TV product “combines the intensity and strategy of Scrabble and the excitement and quick pace of Tetris.” Hmm, not sure I’ll be watching anytime soon but the frenetic CG title sequence by Physalia ranks as possibly the coolest game show open ever. [Watch]
