Posted on August 14, 2014
Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.
This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.
Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Watch]
Posted on August 13, 2014
Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Watch]
Posted on August 12, 2014
Hornet’s Yves Geleyn, who established his animated animal-wrangling skills last Christmas co-directing the blow-out success “The Bear & The Hare,” keeps the charm of that multi-award winning John Lewis spot but slides the technique sideways into hand-crafted wooden puppets for Rice Krispies thru Leo Burnett, London.
Watch Geleyn’s previous adventure with woody puppetry here. [Watch]
More smile-inducing 3D character animation work from Supinfocom students complete with the mandatory manic chase sequence and a scene-stealing narcoleptic ninja Granny. “Escarface” was co-directed by Eva Navaux, Burcu Sankur, Vincent Meunier, Lionel Arnold, Dario Sabato, Pierre Plouzeau. [Watch]
Nexus directing duo Smith & Foulkes swept the film festival circuit and collected an Oscar nom for best animated short when they unleashed “This Way Up,” their 10-minute, CG slapstick ode to death, hell and dogged father/son perseverance back in 2008.
Now online for the first time, the film’s charm proves timeless with insightful character work, masterful dark-comic timing, sombre atmospheric design and a delightful/definitive vision of the underworld. [Watch]
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
