Posted
on September 2, 2015
From the release: Award-winning mixed media production company 1stAveMachine has established its European footprint by opening the doors to its dedicated London office, which will house its own set of UK-based directors and talent. Leading the charge at the new London operation is managing director/executive producer Isabella Parish, an animation/production vet who spent well over […] [Watch]
If we leave aside the question of whether an “honest and fair” phone company is even a possibility, this new spot from the recent Koodo campaign thru new Toronto agency Camp Jefferson packs lots of bonkers multimedia into 30 seconds. [Watch]
1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Watch]
Posted
on January 28, 2015
Take a quick look at how the 1stAveMachine crew and directors Ben Steiger Levine and Martin Allais float an animated holiday tale across an intensely complex practical set rigged with 74 Samsung screens all shot in-camera and in real time. Agency: R/GA. [Watch]
Posted
on September 4, 2014
The razor wars between Schick and Gillette have produced some ridiculous ad moments and depending on your level of cynicism this spot may be another one, but I prefer to see 1stAveMachine‘s new product demo for the Gillette Fusion ProGlide Razor with FlexBall Technology (ok, the name is ridiculous) as a step in the right direction away from hewn jaws and jet planes.
Beautifully shot, minimal in execution and featuring New York composer Son Lux, the 83-second clip produced for Grey New York is a small part of the $200 million Gillette is spending to market the razor launched earlier this year. [Watch]
1stAveMachine‘s Aaron Duffy and Bob Partington share directing credit with OK Go’s Damian Kulash Jr. and conjure all manner of tricky, one-take, in-camera optical trickery to nudge the video for “The Writing’s On the Wall” (from the upcoming album Hungry Ghosts) into the land of How-the-crap-did-they-do-that and I-need-to-watch-that-again.
[Watch]
